Change Champions Awards –Community Change

For three years, Afternoon Culture partnered with Community Change to elevate the Champion Awards into a dynamic, immersive brand experience that brought clarity and energy to a vital fundraising moment.

Each year, we crafted a distinct event name and identity that honored that year’s theme and honorees while remaining true to Community Change’s overarching brand vision. This approach balanced fresh, culturally relevant storytelling with consistent messaging that built trust and strengthened audience connection.

We started by developing a focused brand strategy rooted in celebrating grassroots leadership and community impact. From strategy to execution, we designed visual and narrative systems that activated the theme across every audience touchpoint, both virtual and in-person, ensuring a seamless and engaging experience.

Collaborating closely with Community Change and their partners, we aligned all elements of the event, including marketing, communications, stage design, and event storytelling. This created a cohesive and elevated experience that energized supporters and honored champions. Custom stage environments brought the themes to life making every event memorable and impactful.

This intentional branding approach positioned the Champion Awards as a signature event that not only rallied supporters and strengthened partnerships but also raised hundreds of thousands of dollars to advance Community Change’s mission.

By transforming the Awards into a compelling platform for storytelling and engagement, Afternoon Culture helped Community Change deepen its impact and build momentum for future growth.