Bold, Magnetic Brands
for the Trailblazers
Afternoon Culture is an Emmy-nominated brand consultancy based in Hollywood & NYC. We partner with visionary leaders to build brands that actually matter - ones that drive growth and shift culture.
Your brand is either helping you grow or holding you back.
We help you get clear on who you are, tell your story in a way that truly resonates, and create work that sets you apart.
You Deserve a Brand That Opens Doors for You
OUR SUPER POWERSWhat We Do
We offer strategic brand partnerships that help high-growth companies and mission-driven organizations with:
Brand Creation
Transform your vision into a magnetic brand that inspires people, rallies your team, and fuels growth.
Brand Transformation
Refine and elevate your brand to reflect where you're headed and fuel your next chapter.
Fractional Brand Support
Partner with an experienced brand team to keep your brand sharp, aligned, and ready to scale.
MEET OUR CO-CONSPIRATORS Brands That Made Waves With Us by Their Side
Honoring the legacy of Black athletes through an Emmy®-Nominated series of vignettes for Black History Month
Reimagining Manhattan’s Community Board 12 with a strategic, bold identity to unlock greater impact and engagement.
Transforming an NYC holistic wellness brand to align with its mission of nurturing mind, body, and soul.
Launching a brand identity for a travel app that helps food lovers discover authentic local spots and steer clear of tourist traps.
FRIENDS & CLIENTS Trusted by Brands Driving Change
WHO WE ARE Meet Your Partners In Growth
We're a woman-owned, Afro-Latina-led collective of designers and strategists with over 12 years of experience building brands that drive growth and shift culture.
We've never phoned it in a day in our lives, and we believe your brand deserves the same passion and precision you bring to your work.
Listen to Our Podcast for Brand Leaders Shaping What’s Next
Hosted by our founder, Kat Araujo, For the Trailblazers explores the highs and lows of building something remarkable.
Listen for honest reflections from someone who's living it every day and has helped hundreds of brands do the same.
Kind Words from Happy Clients
“Afternoon Culture is brilliant! Their collaborative insight and strategy brought our vision to life, crafting a brand that truly connects with our clients. This partnership has transformed our business approach and is invaluable to our success.”
Jissel Ravelo, Upsoul
“Afternoon Culture has been our #1 consultant for over two years, bringing a creative, diverse perspective to every project. They’ve also helped us improve project management and make strategic decisions, building a stronger brand.”
Karla McLean, Community Change
“What I appreciate most about Afternoon Culture is their ability to transform our vision into something imaginative and impactful. In the Venture Capital space, their polished, professional work gives us a crucial edge with founders and investors."
Amber Lelina, TRAC VC