A Brand Consultancy for Leaders in Motion
+13
Years of Experience
+267
Clients
+4
Continents
We've helped leaders transform their brands at the moments that matter most, from funding rounds and rapid growth to market shifts and organizational change.
When you've outgrown how you show up, we transform your brand to reflect where you're going.
Meet Our Founder & CEO,
Kat Araújo
Kat is an Emmy-nominated creative director and serial entrepreneur with a decade of experience, a profound branding enthusiast, but most importantly, a champion for visionary leaders.
A born and bred New Yorker and a first-generation Dominican American, Kat has always been a creative force with a voracious appetite for challenging the status quo and norms.
While pursuing her undergraduate degree at Johns Hopkins, she discovered her identity as an artist and storyteller.
After completing her tenure in Teach For America Hawaii, she delved into entrepreneurship.
As a freelance brand designer, strategist, and content creator, Kat collaborated with brands like Chipotle, HBO, Pepsi, Bloomingdales, and Benihana.
In 2018, she joined a business incubator in downtown Manhattan and launched Afternoon Culture. Her focus remains on doing the work she loves most: launching and growing trailblazing brands.
Our Core Values
01 Clarity
In a world full of noise, we create the space for trailblazing leaders to find clarity, enabling them to make decisive, informed choices.
02 Momentum
To thrive in today’s fast-paced market, brands need to move quickly. Our process is designed to get you unstuck and propel you forward with speed and confidence.
05 Flow
Embracing the seamless flow between creativity and strategy, ensuring your brand evolves with focus, balance, and a clear path to success.
03 Transformation
Transformation is at the core of everything we do. We embrace challenges and redefine how you approach your brand’s evolution, unlocking new possibilities.
06 Culture
Brands don't exist in a vacuum; they're shaped by the world around them. We prioritize a deep understanding of the cultural context that will influence your brand’s future.
04 Ownership
We take full responsibility for every project, partnering with you to transform challenges into opportunities, delivering results that exceed expectations and create lasting brand impact.