Bold, Magnetic Brands
for the Trailblazers
Afternoon Culture is an Emmy-nominated brand consultancy based in Hollywood & NYC. We help visionary leaders build culturally-relevant brands that drive growth and create lasting impact.
You Deserve a Brand That Gets Noticed
Your brand is either helping you grow or holding you back.
We help you get clear on who you are, tell your story in a way that truly resonates, and create campaigns that get you apart and make a difference.
OUR SERVICESHow We Bring Culture-Shifting Brands to Life
Brand Creation & Launch
Transform your vision into a magnetic brand that inspires people, unites your team, and sets the stage for growth.
Brand Transformation
Refine and elevate your brand so it fully reflects where you’re headed and helps you grow into your next chapter.
Brand Experiences & Activations
Bring your brand to life across every touchpoint, creating unified experiences that resonate deeply and amplify your impact.
Fractional Brand Support
Partner with an experienced brand team to keep your brand sharp, aligned, and ready to grow as you scale.
OUR WORK Brands That Made Waves With Us by Their Side
Honoring the legacy of Black athletes through an Emmy®-Nominated series of vignettes for Black History Month
Reimagining Manhattan’s Community Board 12 with a strategic, bold identity to unlock greater impact and engagement.
Transforming an NYC holistic wellness brand to align with its mission of nurturing mind, body, and soul.
Designing a brand identity for a travel app that helps food lovers discover authentic local spots and steer clear of tourist traps.
Meet Your Partner’s In Growth
We’re a collective of strategists, designers, and creative thinkers who care deeply about the work and the people behind it.
Each of us brings a distinct perspective and area of expertise. Together, we build brands that are thoughtful, compelling, and ready to grow.
CURRENT + PAST CLIENTS Trusted by Brands Driving Change
Listen to Our Podcast for Brand Leaders Shaping What’s Next
For the Trailblazers is for high achieving founders & brand leaders who want to sharpen their focus, explore new possibilities, and turn ideas into action.
Hosted by our founder, Kat Araujo, each episode explores the highs and lows of building something remarkable.
Kind Words from Happy Clients
“Afternoon Culture is brilliant! Their collaborative insight and strategy brought our vision to life, crafting a brand that truly connects with our clients. This partnership has transformed our business approach and is invaluable to our success.”
Jissel Ravelo, Upsoul
“Afternoon Culture has been our #1 consultant for over two years, bringing a creative, diverse perspective to every project. They’ve also helped us improve project management and make strategic decisions, building a stronger brand.”
Karla McLean, Community Change
“What I appreciate most about Afternoon Culture is their ability to transform our vision into something imaginative and impactful. In the Venture Capital space, their polished, professional work gives us a crucial edge with founders and investors."
Amber Lelina, TRAC VC