Bold, Magnetic Brands
for the Trailblazers
Founded in NYC in 2018 with an office in Hollywood, Afternoon Culture is an Emmy-nominated, Afro-Latina owned brand consultancy. We partner with leaders building at scale to create brands that meet the moment.
Let's Build Something Undeniable
Your brand is either accelerating your growth or getting in the way. We build brands that match where you're going—not where you've been.
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We help you define who you are, what you stand for, and how to show up in a way that drives growth.
Brand Positioning & Messaging
Visual Identity Systems
Brand Guidelines
Audience Research & Personas
Brand Architecture & Naming
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We bring your brand to life across every channel and moment that matters.
Website Design & Development
Integrated Brand Campaigns
Launch Campaigns (Product, Service, or Initiative)
Social Media & Creative Content
Branded Collateral for Marketing & Sales
Event Branding, Signage & Stage Design
Conference & Workshop Materials
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We build the narratives and materials that move your brand forward, from fundraising to stakeholder alignment.
Investor & Pitch Decks
Annual Reports
Limited Partner (LP) Reports
Board Presentations
Internal Leadership Communications
Thought Leadership & Case Studies
Data Visualization & Infographics
MEET OUR CO-CONSPIRATORS Brands That Made Waves With Us
Honoring the legacy of Black athletes through an Emmy®-Nominated series of vignettes for Black History Month
Reimagining Manhattan’s Community Board 12 with a strategic, bold identity to unlock greater impact and engagement.
Transforming a wellness platform merging physical space with digital community
Launching a brand identity for a consumer travel app connecting food lovers with authentic local experiences
FRIENDS & CLIENTS Building with the Best
WHO WE ARE Meet Your Partners In Growth
We're a woman-owned, Afro-Latina-led collective of designers and strategists with over 12 years of experience building brands that drive growth and shift culture.
We've never phoned it in a day in our lives, and we believe your brand deserves the same passion and precision you bring to your work.
Our Podcast for Trailblazers Building in Real Time
Hosted by our founder, Kat Araujo, For the Trailblazers explores the highs and lows of building something remarkable.
Listen for honest reflections from someone who's living it every day and has helped hundreds of brands do the same.
Kind Words from Happy Clients
“Afternoon Culture is brilliant! Their collaborative insight and strategy brought our vision to life, crafting a brand that truly connects with our clients. This partnership has transformed our business approach and is invaluable to our success.”
Jissel Ravelo, Upsoul
“Afternoon Culture has been our #1 consultant for over two years, bringing a creative, diverse perspective to every project. They’ve also helped us improve project management and make strategic decisions, building a stronger brand.”
Karla McLean, Community Change
“What I appreciate most about Afternoon Culture is their ability to transform our vision into something imaginative and impactful. In the Venture Capital space, their polished, professional work gives us a crucial edge with founders and investors."
Amber Lelina, TRAC VC